“With the Atari VCS name, we know how important it is to get everything completely right and that’s why we briefly paused an imminent launch late last year. “Every person at Atari and every partner involved with the new platform is just as fanatical about the brand and its heritage as our biggest fans are,” explained Michael Arzt, Atari COO of Connected Devices. Atari intends its new video computer system to change the way you interact with your TV, just as the original Atari 2600 Video Computer System first did more than 40 years ago. Today’s Atari design, engineering, software and marketing teams all endeavor to bring similar levels of care and attention to the new VCS. Industrial design and graphics are essential parts of the brand’s DNA and part of what makes every Atari game an adventure for the player. Countless highly-memorable game logos, illustrations, ads and packages were generated by Atari’s legendary in-house Industrial Design and Graphics department during the 1970’s and 80’s. The new Atari VCS logo, like the new hardware itself, combines past and present, and is inspired by Atari’s rich history of progressive graphic design. The Atari VCS will of course serve up lots of classic content, but it is so much more than a “retro-box.” It is a completely new Atari connected device designed for today’s living room. Its skillful blend of modern lines and reverential details, combined with contemporary content technology and new innovation, has evoked positive reactions from Atari fans both new and old. Inspired by the iconic silhouette of the original Atari 2600 Video Computer System, the new Atari VCS has already generated considerable excitement within the gaming community.
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